Kestrel is a new personalized and on-demand healthcare service, created by Dr. Rick Henricksen. This unique program is on the cutting edge of the membership-based medical industry and strives to improve quality of care, access to health care, and ongoing clinical support.
The design of the Kestrel program itself was in progress as we kicked off this web design project, so there was a lot of great collaboration in building out this site. Aiming for a bright, active feel, Kestrel’s website incorporates their palette from a recent branding project, and the pages are filled to the brim with photos, giving the site a nice, active feel. The priority of the website for this initial launch was to get all of the primary content pages built out, creating a framework that can be grown upon and changed as the business changes and evolves over time.