Whether you’re seeking a graphic designer to put together a new logo for your business or you’re just in need of a few print marketing materials, you’ll no doubt want to ensure you’ve chosen the right person for the job.
Hiring a graphic designer—especially when you know nothing about graphic design!—can no doubt be a daunting process, but luckily there are a few simple questions you can ask to help narrow down your prospects. Here are five questions I recommend asking before choosing your new designer:
Can you describe your aesthetic and design philosophy?
Not only should a good designer come into a conversation equipped with a good answer to these questions, but you should also make sure that your visual styles mesh well. If you prefer minimal designs but the designer you’re interviewing navigates toward loud and colorful work, it might not be a great fit—not because the designer isn’t skilled, but because your aesthetics don’t match.
What does your availability and turnaround time look like?
No matter how badly you’d like to work with a designer, turnaround time and availability will always be a factor in your projects. You’ll want to find a designer who can work within your desired timeframe, so it’s good to clear that up early on in your conversations. Some designers build in a little bit of flex time for new projects, but others book out for months in the future, so you’ll just want to be sure the designer you’re interviewing can accommodate your schedule.
Can you explain your design process?
Different designers work in very different ways, so you’ll definitely want to get an idea of how the prospective designer works. Do you get to see several concepts before making your decision, or just one? Does the designer like you to be involved in the process, or do they prefer to only come to you once they’ve got their ideas in a visual format for you to review? This will ultimately boil down to your personal preference, and how involved you’d like to be in the process.
What if I’m unhappy with the initial design? Do you provide revisions?
Most designers have a revision process built in to their work, but you’ll want to verify what that is before you start working together. If you only get one round of revisions, you’ll want to really consider your feedback before sending the designer back to the drawing board, far more so than if you get three rounds.
Are you interested in future design projects, should they arise?
If you’re looking for someone for ongoing work, you’ll definitely want to make sure that the designer is up for a more long-term relationship, should your initial project be a success. Most designers enjoy repeat clients (myself included!), but it’s always better to ask first, especially if building an ongoing relationship is a priority.
Have more questions about hiring a graphic designer that I didn’t touch? Feel free to send me a message here. I’d love to hear from you!